What is Amplify Canada?

The music industry has changed. The artists who succeed today understand both creativity and business.

Amplify Canada is a virtual training program designed to help musicians think, work, and grow like entrepreneurs.

This isn’t theory. It’s practical, actionable training designed for working artists by working artists.

About Us

Build on Your Own Terms

Today’s artists aren’t just creators: they’re founders, marketers, strategists, and brand builders. Amplify Canada gives you the tools, knowledge, and network to build a sustainable career on your own terms.

Through expert-led sessions, practical frameworks, and direct access to industry leaders, artists learn how to move from reacting to opportunities to actively creating them.

"What stands out to me is Amplify Canada’s emphasis on education that is grounded in real-world experience. By combining training, mentorship, and peer connection, the program encourages artists to make informed decisions rather than reactive ones. That kind of clarity is often missing early in an artist’s career."

- Alan Cross; Canadian Music Broadcaster and Journalist

  • Fully Virtual

    Participate from anywhere in Canada. No travel, no relocation, no barriers to access. Whether you’re self-managed or building a team, Amplify Canada focuses on giving you the skills to lead your own career.

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  • Affordable by Design

    Amplify Canada delivers high-value industry learning, and by offering it virtually we keep entry costs as low as we can.

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  • Exceptional Industry Speakers

    Learn directly from leading professionals across management, law, marketing, publishing, branding, and artist development.

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By the end of the program, artists leave with a clearer strategy, stronger business understanding, and a practical plan for what comes next.

"Amplify Canada is the kind of program that can make a real difference by equipping artists with the skills they need to thrive in today’s evolving music landscape."

- Eric Alper; President Eric Alper Public Relations

Why Join Amplify Canada?

Industry Knowledge

Industry Knowledge

Navigate contracts, funding, and partnerships

Career Growth

Career Growth

Think strategically about long-term career growth

Lasting Connections

Lasting Connections

Develop relationships for the next phase in your music career

Rights Management

Rights Management

Understand performing and reproduction rights

Chart Your Path

Chart Your Path

Understand revenue sources beyond streaming

Build Your Brand

Build Your Brand

Develop a cohesive look and feel for your work

"Amplify Canada's comprehensive approach to artist development —combining skill-building workshops, mentorship programs, advanced training, and networking opportunities—seems to strongly fit what our industry needs to foster growth and sustainability among independent artists."

- Stephen Stohn; Former Executive Producer of The Juno Awards